BRAND BUILDING FOUNDATION STACK
Essential as a first step or as a diagnostic move, this stack brings you discovery, strategy and our accumulated experience in brand building.
Mapping and designing the journey for your brand
Some commonly answered questions for businesses like yours are:
- How to get an image for your brand?
- How do you take your business to the next level?
- How do you generate traffic and enquiries for your platform/ service?
- What your brand has and what it doesn’t? (strengths and weaknesses alongside opportunities and competition)
- What kind of media choices should you make?
- How does your business go digital?
- What and how does your business communicate to its audiences?
- What outcomes should your business be chasing in the branding journey?
- What is the temperature within your organization?
- How is your brand perceived internally?
Sound diagnostics, actionable roadmaps, relevant interventions.The Foundation Stack covers these areas:
- Diagnostics
- Brand audit – strategic audit, communication audit, content audit and behaviour audit
- Competitive analysis
- Funnel flows – presales, lead capture and nurturing, marketing
- Internal culture/ temperature check
- Tech signposts – dashboards, reporting loops, mechanisms, market automation
- Research – tracking studies, industry pointers, persona evolution and tracking
- Roadmap
- Outcome definition and management
- Design of the overall journey
Ways to start
- Stakeholder expectations mapping
- Moderated townhalls
- Interventional workshops
- Competitive landscape analysis
- Value proposition and brand voice
- Customer touch point study
- Qualitative research, surveys, quantitative research
- Persona mapping
- Data and analytics audit
OUR OUTPUTS
– Strategic overview – What’s working what’s not with problems and solutions outlined – Where needed, an overall plan and execution – Advice and interventions