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Missing the Middle Piece in your business journey?
There is always a missing middle piece in a business journey. The piece that removes opacity and gives decision makers a clear view of their intent getting translated into a result. Solution, campaign, app, communication, digital transformation, an initiative - whatever be the need, there is that middle piece which needs to be understood, harnessed and then a journey be designed around it to fulfil the intent. Simply put, between what you want to do and the result there is a need for comprehension, a plan, a set of orchestrated actions and outcomes.
The Missing Middle piece is that ‘in between state’ – between you and the market, your idea and the solution, your journey and the app, your current state and the future state, between the existing level and the next. In our understanding, The Missing Middle Piece is ubiquitous. It exists as a constant in the pursuit of change, arriving at optimum solutions and discovering the new. From the existing world to the metaverse, from having data to insights, from mere behaviour to AI and from idea to a brand. And so on goes the evolving relevance of our Missing Middle Piece idea.
The Missing Middle Piece (TMMP) is our method and idea to unpack the branding, digital, technology and metaverse needs of our customers and provide answers that work.
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What we can do for your business
• Digital marketing • Digital branding • Designing experiences • Social media recall • Relationship building • Content for perception creation • Discovery of markets, needs and challenges • Information technology for digital smartness and sales • Data gathering, focused AI + ML, insight mining • Traditional communication • Metaverse entry and solutions
Discover our unique process
A unique and proprietary model driven by brand sense and experience across diverse verticals helps customers discover their true business urgencies.
Our services for every need
In the quest for a solution lies the genesis of our full services. We have created a suite that has been designed to meet varying customer needs. To each their own.
Our frameworks for focus
Our homegrown but market hardy frameworks help customers in arriving at solutions with focus, clarity and urgency. Choose your solution-centric framework.
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For customized conversations and case studies
Customers and verticals we have grown with passion
We have been building brands from diverse verticals. Our arc spans pre-sales to business goals. We do work that is multimedia, digital, social and in the metaverse. Our priceless ingredient is our ability to create oneness in perception across media and the many brand touch points. We work to outcomes.
– Organic food
– Social impact
– E-commerce
– B2B
– Financial services
– Digital applications
– Inner wear
– IT services
– Hospitality & tourism
– Corporate branding
– Food & beverages
– Pharma
– Telecom solutions
– Education
– Healthcare
Stay in the loop at all times.
Thinking, staying sharp,
staying ahead
The secret to our success is we never stop questioning, thinking and challenging ourselves. In this section we share our points of view. The idea is to share our perspective, begin a conversation and perhaps lay the foundation for the next big disruption. Keep reading and join the conversation.
