Supporting solutioning, leveraging diverse credentials
Brand Design
Designing a brand is a combination of words, pictures, narratives. Plus, content that is identifiable, ownable and comes across as being specific to your brand and business. The brand design stack aims to create a communication framework – narratives and content, finding life in the various digital assets and communication opportunities. Conceptually it helps express the brand voice in words, pictures, moving images, data and then amplifies it across media.
Areas covered are:
- Foundational narratives
- Customer facing touch points – owned assets
- Execution and itemised narratives – for brand/ lead generation/ corporate narratives
- Leadership branding
- Sentiment Analyzer
- Communication design
- UI / UX design
- Content for the ownable digital assets
- Stakeholder connect design – newsletters, annual reports, etc.
- Social media
Content creation
The content stack is built around a two-point agenda – aligning content to your business objectives and ensuring content that delivers outcomes. It covers the needs, frameworks, multimedia expressions and more importantly, integration of the content consumption points. From immediate need fulfilment on content to the larger strategic forays – this stack covers it all. It arrives at a model of creation, dissemination and repurposing of content according to the media. Overarching all these processes is the alignment of business objectives to content.
Areas covered are:
- Brand narratives
- Digital assets
- Content with dependencies
- Video channels
- Podcast libraries
- Internal content interventions
- Personal branding narratives for leadership
Research & Analytics Stack
Discovery, re-discovery, monitoring, mining insights, getting your business ready for the number crunching and a qualitative understanding of the needs of your potential customers – that is the broad purpose of this stack. Our teams can do a wide variety of research, while our tech experts can start from the basics of foundational analytics to the whole swathe of evolving customized dashboards and data platforms. Sentiment analyzers, social listening tools and the related AI inputs come from this stack. Research to uncover the gaps and opportunities, understanding the relevant data and analytics from a business view also form part of this stack.
Areas covered are:
- Persona modelling
- Tracking
- Listening pathways
- Customer journeys
- Analytics
- Dashboards
- Text mining
- Semantic alignment
OUR OUTPUTS
– Creative executions – Media and user specific creative units – Design brand identity packages – All aspects of brand and communication design – Content strategies – Content creation – Content integration – Content repurposing – Insights at every stage of the Missing Middle Piece process – Data mosaics – Insight mining – Insight to action pathways – Mapping behaviour and experience – Calibration and outcome focus studies