Say Hello
We work to outcomes.
Agile, fast and homework driven we use our experience in strategy and execution and our familiarity with technology and the Metaverse to deliver customised and impactful solutions. We help your businesses grow, stay in step and when needed possess a cohesive, relevant and impactful image. Our answers help you thrive in both the digital and brick ‘n’ mortar world. Unravelling The Missing Middle Piece is our promise. And a proven one at that.
We have been building brands from diverse verticals. Our arc spans presales to business goals. We do work that is multimedia, digital, social and in the metaverse. Our priceless ingredient is our ability to create oneness in perception across media and the many brand touch points.
Yes we can
– Increase sales
– Generate leads
– Build customer relationships
– Make businesses social
– Map sentiments
– Design the experience
– Enable E-commerce
– Structure data capture and analytics
– Deploy AI/ML for actions
– Leverage smart IT for digital swiftness
– Create positive perceptions
– Create content to influence
– Brand your company/business
– Create visual design
– Plan and execute traditional communication
– Research to understand the landscape
– Offer consulting
– Create Metaverse solutions and entry
Verticals we have covered thus far
– B2B
– Digital Applications
– E-commerce
– Education
– Food & beverages
– Healthcare
– Hospitality & tourism
– IT services
– Inner wear
– Pharma
– Telecom solutions
– Social impact
Talk to our Team.
For customized conversations and case studies
We work best
– When clients and we have a shared vision, goal and the road map is agreed upon.
– When senior stakeholders believe building a behaviour changing solution and working towards outcomes is a critical function.
– When leadership is convinced that having a strong brand focus is an important component of the success mix.
– When clients trust us like patients do with doctors. Normative, prescriptive is our advice.
– When clients understand and recognise brand and technology are two sides of the same coin in today’s world. When they are convinced that both can push each others’ boundaries.
– When brand and technology deliver behaviour that is planned and reinforced time after time.
We bring to the table
Outcome driven marketing
Outcome driven marketing is our philosophy. Every action we take and every investment you make; we ensure outcomes and accountability are a given. Defining the goal posts, measurement and transparency are the priceless ingredients of this framework. We combine data and judgment and work towards making insights into executable ideas. We walk along with you right through the journey. Your brand is our brand.
Designing your solution and behaviour change journey
We always drill down to the specifics. We do homework. Aware that every business and entity has it own unique contours; we invest in uncovering the landscape. The customer journey, competitive scenarios, client challenges and culture barriers, trends that are category changing and the larger communication grammar prevailing in the operating space. With these and more as inputs, we design the journey for the business. Well researched, differentiated and executable are our crafted brand journeys.
Frameworks as action documents
Solution and behaviour change journeys rely on smoothly interlocked concepts. To arrive at them we need robust frameworks, which in turn create the requisite building blocks for the teams to plan, execute, measure and course correct. For every stage of the branding journey we have proprietary frameworks. Those which have been scripted with a well greyed understanding of what works and what doesn’t. These frameworks are action documents that drive the teams to solutions and executions done to a plan.
Making the right connections
We possess the uncanny ability of making the right and relevant connections. Between where your business is today to where it ought to be, content and the brand story, communication and intended perception, data and insights, research and customer understanding, design, colours, words, pictures and metaphors in unison with a brand voice. Connections are vital to solutioning as it thrives on both cognitive and emotional facets.
Perception Essentials – snippets
50 plus years of collective experience
90 plus categories worked on
100s of campaigns executed
Awards a growing list
PhD and global degrees as education
Certifications Digital and social
Work ethic Honest, transparent and direct.
Our team with your team
Steady, focused core team. Built on a remote first principle, the team works on a film crew model. Anchored by our core team, we right size as per the requirements and demands of the business scenario. Horses for courses, expandable, we do work across media and product/business lifecycle stages. Strong control over the processes, frameworks, homestretches and last mile is the hallmark of Team PE.
Meet the Core Team
Dr Raj Mohan Tella (Partner)
An award-winning advertising professional with nearly four decades of branding and marketing expertise, Raj is the founding partner at Brandlogues and Perception Essentials. He is responsible for the strategic and creative vision here. Raj also holds a doctorate in Marketing.
Consultant Partners
Seshagiri Gudipudi (Research + insights)
Customized research is his forte. With 25+ years of industry experience, serving diverse clientele across a wide range of industry sectors and institutions, for their market measurement and consumer insight requirements, he brings to the table the ability to uncover insights and guide the perception creating process with clarity and application. An alumnus of BITS Pilani and MICA, his career is dotted with success stories across Mudra Communications and Nielsen India.
Praveen P (Digital Data Analytics +BI)
From the fundamentals to the advanced, the field of analytics is a potential opportunity bed for businesses. How to understand that landscape, map the data points and harvest insights on a continuing basis is what Praveen brings to the table. Develop insights and deliver client business impact through analytics-based solutions is his journey. Praveen brings in a strong aptitude and experience working with Forbes 100 companies in defining and planning a digital vision + strategy, and rolling out complex analytics solutions.
Arvind Kannabiran (Film + Storytelling)
A distinguished director of photography, Arvind’s strength lies in providing a narrative structure and form in both short and long form narratives. He couples this with the ability to design and generate the best visuals suited to communicate an idea. With more than 25 years of advertising and feature film experience, he is a distinguished alumnus of The New School, New York.
Susheel Pandey (Design Thinking + UX+UI)
A trained and certified usability and design thinking specialist, Susheel has honed his skills and thinking with a longish stint at IBM. His way of working is hallmarked by his ability to conceptualise creative assets that have pattern, continuity and intuitive qualities built into them. With certifications from Human Factors International and IBM, his focus is the visual facet of the brand leading to elevated user experiences.
Chintamani GVS (Production + delivery)
He has over two decades of production and delivery experience to ensure there is always a flow in the deliverables and an efficient one at that.
Our Partner Ecosystem
Codeology Technology Partner
Codeology is a conglomeration of technology professionals who have garnered rich experience in designing, developing, implementing complex software applications that contribute significantly to an organization’s evolution. Codeology and Perception Essentials have partnered together to offer comprehensive branding strategies and techno-marketing offerings to their clients across the globe.
Our engagement model
PROJECT
Scope the task. arrive at details. Assign a fee to it.
TIME BASED
Time based assignments. Direct and indirect hours billed based on time sheets.
SESSION BASED
Session based engagement aligned to your business needs. One offs or more billed on lump sum fees/hourly rate.