business needs
Frameworks that make the Missing Middle Piece effective
TMMP has the following frameworks which it deploys based on the business need and your mind-set. This is a combination of experience and intuitive understanding of what would help define your backdrop correctly and expansively, while saving time. The choice of frameworks also means speedy decisions on the pathways for execution of the solution/s.
The Triad Framework
- Understanding behaviour
- Designing the experience
- Leveraging IT technology
Behaviour, experience and technology are interconnected. See your business with this lens. The chain of stimulus, impression and application of technology become one contiguous whole. Aiding each other, they improve your ROI. And prepare your business for the future.
The Discovery Framework
At PE, our mission is to help your business experience transformational growth by building a well-differentiated, distinctive brand and then marketing it to your most influential stakeholders. The first step to transforming your business is an effective discovery methodology. A well-executed discovery session goes a long way into infusing efficiency into the branding and marketing strategies. Know our discovery framework in detail. Examine how we attempt to articulate and arrive at the much needed touch points and actions.
The Missing Middle Piece Framework
This framework makes your brand/ digital transformation detailed, focused and result-driven. Expectations and the final product are smartly aligned in our experience journey.
The Framework begins by defining what the Missing Middle piece is…The Missing Middle piece is that ‘in between state’ – between you and the market, your idea and the solution, your journey and the app, your current state and the future state, between the existing level and the next. In our understanding, The Missing Middle Piece is ubiquitous. It exists as a constant in the pursuit of change, arriving at optimum solutions and discovering the new. From the existing world to the metaverse, from having data to insights, from mere behaviour to AI and from idea to a brand. This framework explains how it works and why you should not ignore it.
The Metaverse Framework
For the Metaverse our framework begins with basics and then leads you to understand the needs and helps you customise the metaverse execution your business needs. Here our approach is to ask:
- What is your brand -purpose, values and what does it stand for?
- What are your goals - to build a community, generate demand across new segments or new revenue streams?
- How does it augment your existing business model or actually create a new one?
- How do you maximise the human experience - content, virtual worlds, applications, games, app stores, transaction pathways?
The Metrics Framework
Measure. Measure. Measure. If you can’t measure it, you haven’t worked on it. PE branding and marketing strategies are actionable and measurable. Most importantly they are aligned to your business outcomes. Therefore, metrics become important. Most measurement happens through primary data sources while some metrics rely on secondary data sources, social listening tools and proxies like search trends and trending topics. Discover some of the metrics across our capability stacks.
