The Metaverse Framework
IN THE METAVERSE, OUR OVERALL APPROACH
– What is your brand -purpose, values and what does it stand for?
– What are your goals – to build a community, generate demand across new segments or new revenue streams?
– How does it augment your existing business model or actually create a new one?
– How do you maximise the human experience – content, virtual worlds, applications, games, app stores,
transaction pathways?
OUR KIT
- Search/ research
- Insights to business alignment
- Metaversing the solution
- Outcome definition
- Experience design
- Marshal together a creator ecosystem
Search/Research
- Landscape
- Competition
- Technologies
- Geographies and culture
- Expert ecosystem
- Direct research
- Anecdotal journeys
- Intuitive meanderings
Insights to business alignment
- Old to new
- Existing target group to new target group
- Existing human experience to new human experience
Outcome definition
- Traffic
- Engagement
- Direct mediation with target groups
- Expanding the experience system
- Aiding completion in fulfilment
- New target groups
- First mover strides
- Cultural pervasiveness
Experience Design
- Virtual worlds
- Applications
- Games
- Expanding the experience system
- App stores
- Transaction pathways
- Platforms
- Individual porting
Creator ecosystem
