The Missing Middle Piece Framework
The Missing Middle piece is that ‘in between state’ – between you and the market, your idea and the solution, your journey and the app, your current state and the future state, between the existing level and the next. In our understanding, The Missing Middle Piece is ubiquitous. It exists as a constant in the pursuit of change, arriving at optimum solutions and discovering the new. From the existing world to the metaverse, from having data to insights, from mere behaviour to AI and from idea to a brand.
GRASP
- Client space - contours, drivers in a contextual backdrop
- Prevailing user behaviour in the space
- Competing/similar products/apps
- Branding in the interface/s
- Design methodologies
- Colour palettes
- Technology frameworks
- Experience Audit of the current avatar
LISTEN
- Client expectations
- Client articulated road map
- User behaviour
- Barriers and challenges
- User expectations - dipsticks and DIs to ascertain user centricity
- Perspectives on technology frameworks
DESIGN
- Overall journey
- Purpose
- Pt A to B behaviour
- User pet peeves and likes
- Visual design
- Logic in doodles
- Modifications
- Wireframes
- UI and UX
- Technology mix
- Coding and execution
STAND UP
- Iterative framework - build, test, modify
- Stage in live surrounds
- Test, audit, listen and recalibrate
- Launch and observe
- Recalibrate