The Triad Framework
Behaviour, experience and technology are interconnected… See your business with this lens.
Interconnecting the essentials
The Triad Framework, which is our universal approach, brings these together
- Understanding behaviour
- Designing the experience
- Leveraging IT technology
Behaviour, experience and technology are interconnected. See your business with this lens. The chain of stimulus, impression and application of technology become one contiguous whole. Aiding each other, they improve your ROI. And prepare your business for the future.
BEHAVIOUR
/bIhAYvyUHR/- how a person behaves in response to a particular situation or stimulus.
– So what is the stimulus from your business?
– Your solution? Brand? Offerings? People?
– Context for fomenting intent?
– Moments of truth (touch points)?
– Understanding the personas?
EXPERIENCE
//EkspIUHREEUHnts/- an event or occurrence which leaves an impression on someone.
– So can the experience be designed?
– With empathy and research.
– Understanding the context for the business and the brand.
– Identifying needs and barriers.
– Mapping the task flows and touch points.
– Attracting and communicating with design aesthetics.
– Convincing with content.
TECHNOLOGY
– So what is that technology decision?
– Grows the impact of the stimulus.
– Creates an identifiable and repeatable experience.
– Elevates interconnectedness.
– Facilitates collection of data points.
– Ease of operations and agility come with the tech.
– Simply put, technologies for enablement.