News
Consulting for a US based healthcare intelligence platform
A sounding board. A branding and communication sherpa. Helping the business get the right and appropriate brand voice. Being an objective and constructive critic at getting the narratives right. Our engagement with this customer brings out our consulting and brand journey moulding capabilities
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News
Finding the missing middle piece in the technology forays for an India based social impact entity
If technology is only an enabler then the task is to fundamentally understand what is that behavioural change the Mission Brand is trying to bring about with the technology or the digital application. We approach social impact or any product category with homework and empathy. Our task is to find that missing middle piece and bridge the two ends of the journey - the start and the end points.
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News
For one of India’s biggest tourism destination we are the digital way finder
Combination of consulting, setting the goal posts and the overall design of the digital journey is our mandate. We work at all levels - macro and micro. Details to the larger picture. Guiding the experience design, marketing campaigns and the overall digital brand strengthening programmes. A virtual extension of the client’s marketing team, we are their way finders.
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Thinking
Staying sharp, ahead.
The secret to our success is we never stop questioning, thinking and challenging ourselves. In this section we share our points of view. The idea is to share our perspective, begin a conversation and perhaps lay the foundation for the next big disruption. Keep reading and join the conversation.