stay digital
The missing middle piece idea means full services
With the TMMP idea from Perception Essentials on your side, you have the advantage of full services for business furtherance and an overall outcome driven journey.
Brand building foundation stack
Mapping and designing the journey for your brand.
Essential as a first step or as a diagnostic move, this stack brings you discovery, strategy and our accumulated experience in brand building.
Some commonly answered questions for businesses like yours are:
- How to get an image for your brand?
- How do you take your business to the next level?
- How do you generate traffic and enquiries for your platform/ service?
- What your brand has and what it doesn’t? (strengths and weaknesses alongside opportunities and competition)
- What kind of media choices should you make?
- How does your business go digital?
- What and how does your business communicate to its audiences?
- What outcomes should your business be chasing in the branding journey?
- What is the temperature within your organization?
- How is your brand perceived internally?
Going digital/staying digital stack
This stack helps your business go digital. It also helps in building a brand in the digital space, nurturing and communicating it. This expansive stack aids in mapping digital behaviour and mining insights for focused actions. It starts from the basics - having a robust website, enabling campaign planning, placement, lead nurturing to customized automation with the required content interventions, monitoring and decoding visitor behaviour across need areas from presales to sales campaigns.
Some commonly answered questions for businesses like yours are:
- What goes into building a robust website?
- How does your business integrate all the digital facets – website, social media and more?
- What is the optimal content strategy for your business?
- And how does the content ensure it delivers outcomes?
- How does your business leverage social media?
- What is market automation and how does your business leverage it?
- What are the basics for understanding analytics and data?
- What are the building blocks to planning a digital marketing campaign?
- Which markets does your campaign plan to address for effective lead generation?
- What is the most suited digital media approach for your business?
Right questions, strong fundamentals and knowledge to make it happen.Technology stack
This stack ensures all the latest web technologies, and the emerging ones are leveraged for keeping your business agile, data robust and make your organization completely customer experience driven. This stack is a virtual bridge and our journey in this space has seen us deliver solutions in mobility, automation, integration and several applications that use web technologies. AI, ML and analytics have also seen a strong surge in our portfolio.
Some commonly answered questions for businesses like yours are:
- Everyone is talking digital but where do I use it in my business?
- How do I choose the right technology for my problem?
- In the first place do I know what the problem is? Have I defined it adequately and sharply?
- What impact will the technology have on the organization’s behavioural curve?
- Will technology solve the stated problem/s?
- What kind of automation is helpful to my organization?
- Will the technology sync with existing systems or tools?
- Can the system or tool be scaled up or down in response to my organization’s needs?
- How does one manage the new technologies?
- How can AI / ML help my organization?
- How can I avoid data overloads while bringing in new technologies?
The Metaverse stack
“It isn’t a game, website, or a place, it's an approach or experience of life over the internet in its next evolution”, says Matthew Kanterman. We can’t agree more, for the Metaverse in its current avatar is more than just its parts. Evolving, confusing and yet loaded with possibilities, it tends to create more doubts than solutions or experiments which in turn can further your business. This is where we come in with a clearly identifiable and transparent approach.
Before you discover that, here are some commonly answered questions for businesses like yours:
- Is the Metaverse for real?
- What is this virtual world all about?
- Is it just a concept?
- Sounds very imaginary?
- How can I evaluate it for business specific solutions or initiatives?
- Is it only Gaming?
- Is it AR/VR?
- Isn’t technology the challenge?
- Don't know how to use the concept?
- Will the first mover status help my journey?
Support stack
The Support Stack has three items in its fold:
Brand Design
The brand design stack aims to create a communication framework – narratives and content finding life in the various digital assets and communication opportunities.Content creation
The content stack is built around a two-point agenda – aligning content to your business objectives and ensuring content that delivers outcomes. It covers the needs, frameworks, multimedia expressions and more importantly, integration of the content consumption points.Research & Analytics
Discovery, re-discovery, monitoring, mining insights, getting your business ready for the number crunching and a qualitative understanding of the needs of your potential customers – that is the broad purpose of this stack.