GRASP
The basics and the temperature. Where your business and the perceptions are.
LISTEN
Your expectations and aspirations. Our ability to listen and decode both the said and unsaid.
DESIGN
Mapping where you are and where you ought to be/want to be. The journey that emerges from that movement.
STAND UP
Iterating and testing. So that validation is done and the expectations are well matched.
The Missing Middle Piece process explained
It is a well-structured participative process. The above four stages of the process are diligently followed. From our experience, we have discovered that this process can be an ‘essential to do’ across many activities related to a business journey. While the stages of The Missing Middle Piece process involve you and your teams on a continuing basis, when it comes to execution, we are however normative.
GRASP
– Client space – contours, drivers in a contextual backdrop
– Prevailing user behaviour in the space
– Competitive analysis
– Branding goals
– Technology asks
– Branding – yours and others
– Audit – brand, communications, behaviour, visual audit
LISTEN
– Client expectations
– Client articulated road map
– Past customer/user behaviour
– Barriers and challenges
– Customer/ User expectations – dipsticks and DIs to ascertain user centricity
– Perspectives on role of technology and the new waves of the Metaverse
DESIGN
– Overall journey
– Define purpose
– Pt A to B behaviour
– Customer/ User pet peeves and likes
– Visual design
– UI and UX
– Technology mix
– Execution
STAND UP
– Iterative framework – build, test, modify
– Test, audit, listen and recalibrate
– Launch and observe
– Recalibrate
TMMP model works best when
- You and we have a shared vision, goals and a cohesive roadmap.
- Your teams and you understand and recognize that TMMP is more than just a concept. It is an integrated, unified and goal driven approach to heighten business and organization impact.
- You trust us like patients do with doctors. Because our advice is normative and prescriptive.
