We will do branding for our startup tomorrow
“What you are telling us about start up branding is aspirational. It is something we want to have, but …”, said two entrepreneurs who had set up a financial start up. This th
AI – just a buzz or flavor of the season?
Does AI make the complex simple? Or make the complex more complex? Does AI have any role in helping or aiding the branding process? Or shall we make it inclusive by stating –
Founder – are you a brand?
You are fortunate if you have a ‘yes’ or a ‘no’ as an answer. But if you do put down a ‘don’t know’ then you and your company are in real trouble. So is your team. Ke
Mindshare on your mind?
It’s all in the mind. How true is that? Let’s check with a ‘What’s the first name that comes to your mind?’. Online Shopping? Amazon? Travel and accommoda
Who don’t know what they don’t know
Interesting that there are many things we do not know as entrepreneurs, marketers and dreamers. The catch though, is you or your teams have to possess three qualities – an acute
Research and the B2B Marketing Mix
What is the role of market research for a B2B business? Is it understanding the category on a continuing basis? Is it digging deep into customer behavior? Is it about rediscovering