AI – just a buzz or flavor of the season?
Does AI make the complex simple? Or make the complex more complex? Does AI have any role in helping or aiding the branding process? Or shall we make it inclusive by stating –
Planning content – a basic framework
Developing content for a B2B business needs a fair amount of planning. This is because the facets for the business are many. Each of them when addressed comprehensively and with a
Branding – from basics to the complex
Branding is a vital input into the success of your business. A well differentiated brand contributes to profits and everybody knows it. But what exactly does building a brand mean?
Pathways to rebranding
Sometimes your brand needs rejuvenation. Whether you revitalize your existing brand or rebrand it completely – here is a piece that will guide you and your team through the p
Social Media for B2B
Every business wants to be on social media. Social media is a virtual extension of your brand. It is an essential input into your communication mix. To make it work, you however ne
Founder – are you a brand?
You are fortunate if you have a ‘yes’ or a ‘no’ as an answer. But if you do put down a ‘don’t know’ then you and your company are in real trouble. So is your team. Ke
Startup branding and lessons from a Hollywood legend
Is there a right time to brand a start-up? Really when does one begin branding a start up? Today, tomorrow? There is an exact answer to the question. And it is the second day. The
Mindshare on your mind?
It’s all in the mind. How true is that? Let’s check with a ‘What’s the first name that comes to your mind?’. Online Shopping? Amazon? Travel and accommoda
Neuromarketing targets the brain
There is a new catchphrase doing the rounds. It is called ‘neuromarketing’. Although its meaning is simple, its purpose is intriguing. Neuromarketing can loosely be defined as
No corporate brand? Sad you will miss these…
What happens when you give low priority to creating a corporate brand? Like you don’t give it the importance a corporate brand rightfully deserves? You don’t just miss out on s