Social Media for B2B
Every business wants to be on social media. Social media is a virtual extension of your brand. It is an essential input into your communication mix. To make it work, you however ne
Neuromarketing targets the brain
There is a new catchphrase doing the rounds. It is called ‘neuromarketing’. Although its meaning is simple, its purpose is intriguing. Neuromarketing can loosely be defined as
PR 2.0 for Startups
To start a fire, to ignite curiosity and simultaneously talk to multiple groups in today’s ‘waiting to know world’ – that’s PR (Public Relations) 2.0 for you. Read this p
Pre-sales now or later?
Presales is a forgotten tool. A priceless ingredient in your sales and marketing enablement process. So how do you power it? Is there a method? Some kind of cheat sheet which you f