PR 2.0 for Startups
To start a fire, to ignite curiosity and simultaneously talk to multiple groups in today’s ‘waiting to know world’ – that’s PR (Public Relations) 2.0 for you. Read this p
Start-up manifesto – You will have a plan!
Having a great idea is possibly only half the job done. What then is the other half? That is where startups are mired in challenges, confusions and vulnerabilities that may one-day
Who don’t know what they don’t know
Interesting that there are many things we do not know as entrepreneurs, marketers and dreamers. The catch though, is you or your teams have to possess three qualities – an acute
Pre-sales now or later?
Presales is a forgotten tool. A priceless ingredient in your sales and marketing enablement process. So how do you power it? Is there a method? Some kind of cheat sheet which you f
‘Performance Marketing’ without articulating your brand means you’re throwing away money.
Can we do performance marketing first and invest in building our brand after that? If I had a dollar for each time a business owner asked us this question – I’d be bidding for
Research and the B2B Marketing Mix
What is the role of market research for a B2B business? Is it understanding the category on a continuing basis? Is it digging deep into customer behavior? Is it about rediscovering