Branding – from basics to the complex
Branding is a vital input into the success of your business. A well differentiated brand contributes to profits and everybody knows it. But what exactly does building a brand mean?
Pathways to rebranding
Sometimes your brand needs rejuvenation. Whether you revitalize your existing brand or rebrand it completely – here is a piece that will guide you and your team through the p
Startup branding and lessons from a Hollywood legend
Is there a right time to brand a start-up? Really when does one begin branding a start up? Today, tomorrow? There is an exact answer to the question. And it is the second day. The
No corporate brand? Sad you will miss these…
What happens when you give low priority to creating a corporate brand? Like you don’t give it the importance a corporate brand rightfully deserves? You don’t just miss out on s
Start-up manifesto – You will have a plan!
Having a great idea is possibly only half the job done. What then is the other half? That is where startups are mired in challenges, confusions and vulnerabilities that may one-day
‘Performance Marketing’ without articulating your brand means you’re throwing away money.
Can we do performance marketing first and invest in building our brand after that? If I had a dollar for each time a business owner asked us this question – I’d be bidding for