Research and the B2B Marketing Mix
What is the role of market research for a B2B business? Is it understanding the category on a continuing basis? Is it digging deep into customer behavior? Is it about rediscovering the consumer decision journey with newer hypotheses and insights? Or is it the deployment of the oft used concept of A/B te
‘Performance Marketing’ without articulating your brand means you’re throwing away money.
Can we do performance marketing first and invest in building our brand after that? If I had a dollar for each time a business owner asked us this question – I’d be bidding for a Gulfstream G700 right now. While the easy answer here, one that would help us earn faster and easier money, would [&hellip
Pre-sales now or later?
Presales is a forgotten tool. A priceless ingredient in your sales and marketing enablement process. So how do you power it? Is there a method? Some kind of cheat sheet which you fill in step by step? Or is it plain common sense that you need to be talking to your marketplace much before the […]
Who don’t know what they don’t know
Interesting that there are many things we do not know as entrepreneurs, marketers and dreamers. The catch though, is you or your teams have to possess three qualities – an acute sense of awareness of the environment, the ability to observe and seek patterns in the business moments and lastly, a well-c
Start-up manifesto – You will have a plan!
Having a great idea is possibly only half the job done. What then is the other half? That is where startups are mired in challenges, confusions and vulnerabilities that may one-day empty your pockets faster than you imagined. Let us look at them one at a time. Challenges This is a euphemism for all the